TikTok is introducing a fresh option that enables them to reduce the amount of AI-made media appearing in their streams. This move comes as the platform revealed that it now features more than 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a full-scale release. This shift coincides with a rise in content created by AI, fueled by new video-generation tools.
AI Content on Other Platforms
It has been noted that almost one in 10 of the fastest-growing content creators on another major platform primarily display AI-generated videos. A significant portion of this output is deemed low-quality AI content, a label for inferior, mass-produced content that is frequently nonsensical or dreamlike.
Based on user feedback that a lot of users like content produced via AI tools, ranging from AI artwork to science explainers, and we intend to give people the ability to increase or decrease of that, depending on their own preferences,” stated a platform representative.
AI on the Platform
TikTok shared that there are now over a billion videos on its service identified as artificially created. In total, in excess of 100 mn media items are added to the platform every day, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Users will be capable of reduce or increase the amount of AI-generated videos they view by using the “manage topic” setting in the application and picking “AI-generated content”. Other topics that are already be modified under the tool include current affairs, fashion, aesthetics, and dance.
AI Disclosure Rules
The platform’s rules oblige content makers to tag lifelike AI-generated content, and it bans dangerous deepfakes of public figures or emergencies. Any realistic AI video that is unmarked can be removed under its community policies.
Additionally, the service will from now on apply an AI-generated watermark to content produced via its proprietary AI systems, or identified by an collaborative effort for recognizing content made by AI. This step is intended to stop users from trying to evade the tagging system.
AI Literacy Programs
TikTok is additionally establishing a two million dollar AI literacy fund for specialists and institutions to develop informative material about using AI responsibly. This project will support educational bodies focused on educating programming and robotics.
Moderation Strategy
The platform has supported its moderation strategy, amid debate over proposals to cut jobs for numerous safety staff in the UK. TikTok is expected to cut hundreds of positions in its user protection department in London, with worker representatives and internet security professionals voicing alarm that staff are being displaced by automated systems.
A company official clarified that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by eliminating the most distressing content ahead of it is viewed by staff. The company stated a significant reduction in disturbing and violent content reviewed by content reviewers over the previous year due to the use of its AI tools.
We believe it is crucial to balance people and machines to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to minimize viewing of harmful content as rapidly, which is the area in which a extensive automated help is really helping us work at speed.”
